About Scenic Land & Farms
About Scenic Land & Farms
Our Story
We founded Scenic Land & Farms with a simple conviction: landowners in Middle Tennessee deserve advisors who understand every dimension of their property — not just its listing price.
Too often, land is marketed with a single use in mind. But every property has layers of potential — agricultural value, estate homesites, conservation opportunities, development upside, timber, water rights, and more. We saw an opportunity to bring a more thoughtful, analytical approach to land brokerage — one that combines deep local knowledge with institutional-grade analysis.
Ross Welch and Matt Lawson come from very different backgrounds — commercial real estate and corporate business — but share a common belief: no matter what others do, we'll do what's right. That philosophy shapes every client relationship, every property analysis, and every negotiation we lead.
Our Values
We do what's right — for every client, every property, every time. No shortcuts, no compromises.
We study every acre — soils, topography, zoning, utilities, water — to uncover all potential uses.
Through Sotheby's International Realty, your property is exposed to qualified buyers worldwide.
We live here, farm here, and invest here. Middle Tennessee isn't just our market — it's our home.
Your Land Specialists
Two distinct backgrounds. One shared commitment to doing right by every client.
Affiliate Broker, Zeitlin Sotheby's International Realty
Raised at the crossroads of Los Angeles and Nashville, Ross Welch developed an instinct for opportunity that few possess. His foundation in commercial real estate — from multifamily acquisition and short-term rental strategy to corporate lease negotiation with a premier property management group in Washington, D.C. — gave him a rare analytical edge that distinguishes every engagement.
Ross is the financial architect behind every Scenic Land & Farms transaction. Where others see acreage, he sees a portfolio of possibilities — conservation value, agricultural income, estate lot premiums, development upside — each modeled with the rigor of an institutional investor. His clients consistently describe working with him as "refreshing," a reflection of the principle he lives by: "No matter what others do, I'll do what's right."
A former varsity basketball captain at Birmingham Southern College, Ross channels that same competitive discipline into coaching the next generation at Goodpasture Christian School — teaching young men that the lessons learned on the court are the same ones that build lasting success.
Affiliate Broker, Zeitlin Sotheby's International Realty
Matt Lawson understands land because he lives it. From the farm in Gallatin where he raises his family to the boardrooms of two Fortune 100 companies where he spent nearly twelve years driving growth, Matt brings a perspective rooted in both the soil and the spreadsheet. His degree in Marketing and Business Management from Lipscomb University, combined with a career defined by customer service and sales excellence, translates into the kind of client advocacy that defines Sotheby's International Realty–caliber representation.
What sets Matt apart is firsthand experience. He has personally built homes, acquired land, and navigated the complexities of selling property — a depth of understanding that allows him to anticipate his clients' needs before they arise. "Having been through it myself gives me a perspective I couldn't get any other way," he says. That authenticity, paired with an almost obsessive awareness of Middle Tennessee's evolving market, makes him an invaluable guide for buyers and sellers alike.
When he's not sourcing the region's most compelling parcels, you'll find Matt on his tractor, tending his garden, or on the back porch with his wife Andrea and their two young sons — his mind, as always, on family, land, and the next opportunity just over the hill.
Our Approach
A methodical, transparent process designed to unlock the full value of your property.
We walk your property, study the terrain, review records, and listen to your goals. No assumptions — just deep understanding.
We identify every possible use — conservation, agriculture, estate lots, subdivision, commercial — and model the financial implications of each.
With a clear strategy in hand, we bring your property to market through the Sotheby's International Realty global network with precision marketing and skilled negotiation.
Our Affiliation
As members of the Sotheby's International Realty network, we connect Middle Tennessee properties with qualified buyers across the globe. The Sotheby's International Realty brand brings unmatched prestige, marketing reach, and a legacy of excellence to every property we represent.
Schedule a confidential consultation and let us show you the possibilities you may not have considered.
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